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Much of the past 10 years, Google has been the leading force in online advertising. For a while I was intrigued by what AdWords might mean for my business, but I realized how complex it was the system and how it was possible to waste a lot of money if you were not careful, that’s why I decided to reconsider part of my emotion.

Now, there’s a new “kid” on the block and Facebook PPC has many people wondering if there is money to be made of the nearly 600 million people who are members of the social network in the world. The data we have about advertising on Facebook is scarce at the moment and from what I’ve heard can be a Home Run or Strike. What is a fact that Facebook is growing by leaps AMAZING and is by no means unthinkable that surpasses Google as king of Internet traffic.

So far PPC fans, here are some tips on how to leave I saw Facebook advertising works.

Formatting Ads

First of all, remember the audience. In Google, you have virtually the entire world and are accustomed to simple ad, text that appears next to organic search – is standard, and are trained. Facebook on the other hand is a TOTALLY different animal. People do not necessarily looking for something specific on Facebook!. Friends are learning, playing, building relationships and potential business partners. It’s a great mix, not an encyclopedia. So we need ads that appeal to people who are there to meet and greet, not looking for a quick response.

That means, the use of images. The space of Facebook advertising is often overlooked, but unlike Google, Tweet Adder if you have an image that catches your eye, your ad left alone in the dark. Beyond throwing a random image, consider placing an image that will actually fits your ad.

People on Facebook is a social mode, it is important to keep in mind. Respond better to images of human beings, psychedelic images of objects or figures beautiful animals.

Another great track format is the amount of text that should be used. Facebook gives you much more space than Google. But, I recommend not using it. People are so, or more impatient when they are on Facebook than any other website. They do not want to be reading five full lines of text about your product. Go straight to the point with a short explanation, and no more than 65 characters.

Time and Place

Google allows unprecedented control of how and where your ad should appear. Unfortunately, Facebook does not offer that kind of precision long tail. But they offer something Google can not! – And “target” your audience with the precision of a laser beam by demographics, age, interests, gender and even their birthday!.

Wherever you want to reach your audience with Google, you’re still guessing that seek these particular individuals. With Facebook, you can do the opposite and use the exact demographics have to see the product. Combine this with sites like Quancast providing deep data key websites, and you can create a campaign that will direct the type of product you’re selling.

Facebook Advertising Works?

If it works, but only if you take the time to test your bells repeatedly checked by how small changes and jumps that you see your conversion rate. While that cost less than Google, if you put the statistics you care to waste money on your campaign.