Five marketing mistakes in the new social media
by admin on , under Marketing, Uncategorized
The social media nuevosn Have Become the main starting points for the marketing of companies, products and Strategies for external and internal communication Both. Whether large or small Businesses really see the value of Participating in Participating in social networks and other half as They Have the Opportunity to raise awareness and Promote Their brands.
Then we can say That All These new media are the best tools That Have emerges, brands and Business are the best way to 0luchando interact more Closely With Their customers.
Here are five common mistakes These When using new media:
1. Lack of monitoring and surveillance: Continuous monitoring is a Necessity. Even an Internet brand Can Be a victim of the Lack of monitoring social media and the Various network marketing. It is much Given to a social network or a new medium to eat under attack from hacker harm That dog not only to the company if not direct Consumers.
2. Operation of accounts Professionals: frequent use by companies or Junior Staff Interns Can Lead to Problems of communication from the company to customers Either product by Lack of Knowledge, Tweet Adder Lack of experience in solving Problems or Failure to clear time to update the content of the accounts.
3. Troubleshooting: In the digital world is very likely to expand the information Quickly and Without Any Sometimes control, for this is due to an early solution to the customers of a particular company. A long answer, and delayed planting Elaborate eats only dog to distrust the current or future Consumers Possibly Affecting the reputation of the company.
4. Astroturfing: This term Refers to false to hide the Involvement pretending to be customers Employees. This Will Certainly be discovered. This Happens to the Various positive comments on the blog page or social account of the company on social networks like Twitter, Facebook and Others.
5. No dates: Participation of a brand in social media Should not Have an end date, since participation is Aimed at nurturing Relationships with clients. It is possible the Campaigns That made in social media may come and go, But You Should Always Maintain a defined approach and perspective.
We are still in an initial Period in Which the Social Media Marketing is concerned. The trademarks, Inevitably, going to make more mistakes learn from Them But while Continuing With The Road. This learning process is exciting and unique Opportunities to connect Directly with Consumers.
