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Getting your emails delivered is the first order of business when it comes to email marketing. Email services use powerful spam filters that block many emails. If your emails contain certain words that trigger the spam filters, it will be blocked, so you are better off staying away from these words. If your email is about making money online, you have to find a way to avoid using an expression like “make money online,” which would probably get labeled as spam. morgellons diseaseMany spam emails that are sent out unsolicited contain these words. You have to be a little creative and come up with words that have the same meaning but won’t set off spam filters. Instead of saying “free ebook,” for example, you can say something like “ebook at no cost to you.” So it’s how craft out your copy that matters. You have to do more than get your email delivered, you want people to open it, and then be motivated to take the next step. Not only do trigger terms set off spam filters, but your prospects may also see them this way, so you’re better off avoiding them for this reason too. If you want to succeed with email marketing, people have to first read your emails or nothing else you do will amount to anything.